Team ‘Life Whisperers’, composed of CNBP researchers from the University of Adelaide, Melanie McDowall and Jonathan Hall, together with their mentor Michelle Perugini have won first prize in both the Medical Innovations and Research Commercialisation categories of the ‘Australian eChallenge’ competition.
Run by the Entrepreneurship, Commercialisation and Innovation Centre (ECIC) at the University of Adelaide, the eChallenge is a competition based learning experience that develops strategic business thinking for early-stage entrepreneurial ventures. Participants pitch their venture concepts to potential investors from the local business community. This year it attracted 152 teams across a number of categories.
The successful ‘Life Whisperers’ team proposed and pitched to judges, a new non-invasive diagnostic product to help improve embryo selection and ultimately improve positive IVF outcomes. In winning both categories, the team won $20,000 ($10,000 per category) with the money able to be used to help support future startup activity.
Below – Entrepreneur Steven Fang presents Jonathan and Mel with one of their winning cheques.