“It was all about effective communication and engaging meaningfully with your target audience,” summarised CNBP researcher Dr Malcolm Purdey who has just completed the ‘Fresh Science‘ training program, in Adelaide, South Australia.
An annual program, ‘Fresh Science’ comprises a day of media and communication training for early career researchers, helping turn them into ‘spokespeople for science’. Day two of the program is a community event, where the researchers are able to present and discuss their work to interested members of the public.
This year, the training was undertaken at the South Australian Museum, followed by a ‘Pub Night’ at the Lion Hotel in North Adelaide where Malcolm got the chance to talk about ‘Sensors for Healthier Hearts and Babies.’
In Malcolm’s own words, “Fresh science was an excellent way to learn more about science communication. Not only did we talk to journalists from TV, radio and print media, but we were able to practice being interviewed about our research.”
“We also talked with representatives from Industry – a fantastic and helpful contrast to the media, where we learned how to pitch what we were doing to potential investors, including both government and private investors. This was all topped off with a public presentation in a pub, with a time limit of a lit sparkler in our hand.”
Concluded Malcolm, “It was fantastic to be able to talk to so many people at once about my research during ‘Pub Night’, with this leading to questions from the audience and even some really touching one-on one conversations with audience members at the end of the event. It was a fantastic program, and I could not recommend it more highly to those wanting to expand their science communication skills!”
Below – Malcolm practicing his interview skills at ‘Fresh Science’.